Pros have been dissatisfied with Apple of late, and it’s not hard to see why. The so-long-in-the-tooth-it-qualifies-as-a-fang Mac Pro hasn’t been updated in more than three years, but still commands a hefty price tag. And last fall’s new MacBook Pro added the splashy new Touch Bar while seeming to skimp on practicalities like RAM and processor power.
But all may not be lost! During the recent Apple shareholder meeting, CEO Tim Cook had this cryptic answer to a question about the pro market: “Don’t think something we’ve done or something that we’re doing that isn’t visible yet is a signal that our priorities are elsewhere.” (Or, if I may paraphrase: “Absence of evidence is not evidence of absence.”)
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