Today at Apple sessions aim to make Apple stores the modern-day town square

Move over, Starbucks. Apple wants to be the gathering spot for younger generations.

This week, Apple announced a series of educational sessions in all 495 Apple store locations around the U.S., starting in May. Titled “Today at Apple,” the hands-on sessions will bring together artists, photographers, and musicians at the top of their game to give customers tips on how to best use their Apple gear and software.

“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs,” Apple’s senior vp of retail Angela Ahrendts said. “We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level.

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