Thursday night NFL games streamed with stunning success on Twitter last year, but for the season, football’s jumping ship. The NFL and Amazon announced they’ve reached a $50 million agreement for streaming rights to 10 Thursday Night Football games for the 2017 season—a five-fold increase over the $10 million Twitter paid for last year’s games.
The agreement’s a major win for Amazon, which has been pushing hard to expand its TV offerings. It’s a bummer for folks who’ve ditched cable, though. While Twitter streamed TNF games to the world, making them freely available to cord-cutters even if watchers weren’t Twitter users, Amazon’s NFL livestreams will be limited to paying Amazon Prime subscribers. An Amazon Prime subscription costs $100 per year.
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