Fitness trackers are a dime a dozen, but devices that focus on your mind instead of body are typically overlooked—mental health is incredibly personal and can be difficult to define, which makes it even harder to measure. That’s what makes Spire, a breath -tracking device that aims to curb stress, stand out. This device was ...continue reading Spire review: Keep calm and carry on with this beautiful breath-tracking device

What's This? View of an Apple Store -- or should we say, Apple -- in Chengdu City, China. Image: associated press/Imaginechina By Patrick Kulp2016-08-20 09:12:00 UTC It's called Apple, not the Apple Store. The Cupertino company has decreed that its chain of retail stores will now only be referred to thusly in what seems to ...continue reading The Apple Store is now simply 'Apple,' company says – Mashable

Apple is simplifying the branding of its retail chain by completely getting rid of the "Store" part of Apple Store. From now on, the company's stores will simply go by "Apple" followed by the location of that specific store. For example, only a couple days ago, Apple opened the doors to Apple World Trade Center ...continue reading The Apple Store is now just called Apple – The Verge

Been to your local Apple Store lately? You probably noticed that it’s much more than a place that sells stuff. There are Geniuses there to help you with your Mac problems, and in the bigger stores, there are training sessions and youth programs. Mostly, people never buy a thing and just hang out, using the ...continue reading The ‘Apple Store’ is now just ‘Apple,’ but you probably called it that anyway

Microsoft today launched a new commercial for its Surface Pro 4, comparing the tablet computer to Apple's iPad Pro and Smart Keyboard. The ad -- titled "What's a Computer? Just ask Cortana" -- was posted on YouTube today with a description claiming that "just because you call something a computer doesn’t mean it fits the ...continue reading New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign

Apple has announced that its World Trade Center retail store in Lower Manhattan opens on Monday, August 16 at 12:00 p.m. local time. The store will be located in the new Oculus transit and retail hub on the lower level. Apple's plans to open a retail store at the new World Trade Center have been ...continue reading Apple's World Trade Center Store Opens August 16

Last month, Apple revealed a collection of Olympic-themed Apple Watch bands depicting the national flags, but you can only buy them from an Apple Store in Rio de Janeiro, the 2016 Olympics host city. Now, Apple Watch wearers can show their team spirit without having to travel to Brazil. Accessories maker Casetify has an Olympic ...continue reading Where to find Olympic-themed Apple Watch bands if you're not in Rio

Logitech today announced that it is expanding its CREATE Keyboard Case with Smart Connector to the 9.7-inch iPad Pro, making the keyboard available for both of Apple's iPad Pro models. As on the 12.9-inch iPad Pro, the CREATE case for the 9.7-inch iPad Pro connects to the three-dot Smart Connector on the tablet, allowing for ...continue reading Logitech Releases CREATE Keyboard Case for 9.7-Inch iPad Pro

Every quarter, we sit in awe as Apple rakes in money hand over fist. Now you sit and weep as you watch how much it makes every second of the day. A site named Every Second lets you peer into how Apple is doing every time a clock ticks. It doesn’t have access to internal ...continue reading Watch Apple make more in seconds than you do in a year – The Next Web

With the back-to-school and holiday shopping season coming sooner than you think, Apple is preparing an update to its Apple Store iOS app. According to Bloomberg, the Apple Store app will take a more active role in recommending products to you. The update to the app will using your buying history in order to recommend ...continue reading Apple Store app for iOS will feature recommendations