SXSW's best new tech: NFC flash tattoos, VR drum kits, and more

South by Southwest was the birthplace of Twitter, Foursquare, and Meerkat, the now-defunct app that kicked off the social livestreaming phenomenon. That’s why creators flock to Austin every year with hopes of striking it rich, and a handful of startups are selected to compete in the South by Southwest Interactive Innovation Awards. Before the winners are announced at the end of the conference, showgoers get to check out live demos during the Finalist Showcase.

We won’t know who is named the best-of-the-best until late Tuesday, but if we were judging, we know what our top lineup would be. And the nominees are…

Link AKC Smart Dog Collar

There are a few “Fitbit for dog” devices on the market already, but the Link Collar offers more than just health and activity tracking. Yes, it does track your dog’s activity so you can see what she’s up to when you’re not at home, but it also has a built-in temperature sensor that notifies you if an area is too hot or too cold for your dog to handle. It taps into the American Kennel Club’s database to give you health tips for your dog based on her size, breed, and age.

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