Pandora's new Premium streaming service leans on personal playlists to compete with Spotify

After what feels like an eternity of teases and rumors, Pandora is finally ready to take the wraps off its on-demand streaming service. On Monday, Pandora revealed Pandora Premium.

For $10 per month, Premium subscribers get on-demand access to Pandora’s music catalog in addition to its popular radio service. Pandora didn't announce the size or specifics of the new service’s music catalog, however.

Premium breaks from Pandora’s roots as an Internet radio service that proved unusually good at matching songs into a continuous playlist thanks to the company’s Music Genome Project. Yet Premium will still rely on the MGP technology for some of its features.

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