MacRumors has learned that Apple is planning to quickly refurbish several of its retail stores after closing time on May 16, with the overnight transformations to be completed by the time each store reopens on May 17.
Many older and smaller Apple Stores that have yet to be fully renovated with the company's next-generation retail design will receive new fixtures that mirror the updated look and feel as much as possible, according to a source. It's unclear how many stores will be involved, but we've learned it's a worldwide effort.
Apple plans to replace its existing accessory shelves in each store with what it calls the Avenue, as pictured above, a person familiar with the matter said. Apple will also be adding more "feature bays" to each store for displaying products and accessories, and new stools for the Genius Bar and other seating areas.
“The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.
Apple will significantly reduce the number of accessories it keeps on display on the sales floor, but it will still have ample stock in the back of the store, the person said. A customer interested in purchasing an accessory that isn't readily shelved can simply ask an employee, who will grab it from the back.
Apple has over 35 next-generation retail stores around the world, including locations in Brussels, Dubai, London, Mexico City, New York, Paris, San Francisco, and elsewhere. It has also fully updated and expanded many existing stores with the new look, but those larger renovations usually take several months.
Apple has 460 other retail stores, however, and this quick facelift will bring many of them closer in line with the newer aesthetics.
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