Instagram will let you book appointments to become more like Yelp and OpenTable

Need to book an appointment? Soon you won’t even need to leave the Instagram app to do that.

In the next couple of months, Instagram is planning to give its users the ability to book appointments in-app, according to Bloomberg. Instagram hopes this new feature will give users more of an incentive to interact with business profiles. It will also help businesses better measure the impact of running an Instagram account, and potentially drive them to advertise more on the platform.

“When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” Instagram’s head of business James Quarles told Bloomberg.

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