Official festival apps have become indispensable survival guides to any big music festival. You can check out the map to find the nearest place to buy beer, and get notifications about last-minute lineup changes. Similarly, music festival organizers and promoters also rely on these apps—for all the user data they collect.
“We can literally, in real time, take a look at how people who are utilizing the app are migrating around the facility,” said Creighton Burke, vp of digital strategy at AEG Live, during a panel at South By Southwest on how data is impacting music festivals. AEG Live puts on 25 music festivals a year, including Coachella and the New Orleans Jazz Fest.
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