Apple has filed a complaint in a Swiss court over the use of the slogan "Tick Different" in a Swatch marketing campaign, arguing that the watchmaker is unfairly referencing the Californian company's successful 1990s "Think Different" ad campaign for its own gain. The complaint was lodged last week at the Swiss Federal Administrative Court by ...continue reading Apple Sues Swatch Over 'Tick Different' Marketing Campaign

Medical doctors who used an Apple Watch app to discover the most common triggers of epileptic seizures will present their findings at the American Academy of Neurology's 69th Annual Meeting today in Boston, Massachusetts. The 10-month study involved 598 people who tracked their seizures with an iPhone app called EpiWatch, which was built by Johns ...continue reading Doctors Reveal Seizure Insights Gained From ResearchKit App

Apple and Nike today announced the Apple Watch Nike+ Edition at Apple's September 2016 Special Event. The aluminum watch comes with a custom perforated rubber band and watch face. The watch is aimed to deliver the "best running experience out there." The Nike+ Edition comes with a couple ways to easily start a run, including ...continue reading Apple and Nike Debut Apple Watch Nike+ Edition

With it looking more and more like Apple is going to remove the headphone jack on the iPhone 7, we've seen considerable speculation and discussion about the transition to either wired Lightning headphones or Bluetooth options. Looking at the wireless possibilities, the first iPhone 7 headphone jack rumors immediately reminded us of an "AirPods" trademark ...continue reading Trademark Filings Seemingly Confirm Apple's Work on Upcoming 'AirPods'

After developer Nick Lee realized that the Apple Watch's 520 MHz processor, 512 MB of RAM and 8 GB of internal storage made it more powerful than many desktops running Windows 95 in the 1990s, he felt confident he could get it to run Microsoft's successful operating system. Photo via Nick Lee To get Windows ...continue reading Developer Gets Apple Watch to Run Windows 95

ResearchKit and CareKit - Apple Empowering medical researchers, doctors, and now you. Doctors around the world are using iPhone to transform the way we think about health. Apps created with ResearchKit are already producing medical insights and discoveries at a pace and scale never seen before. That success has inspired us to widen the scope ...continue reading Apple Advances Health Apps with CareKit

ResearchKit and CareKit - Apple Empowering medical researchers, doctors, and now you. Doctors around the world are using iPhone to transform the way we think about health. Apps created with ResearchKit are already producing medical insights and discoveries at a pace and scale never seen before. That success has inspired us to widen the scope ...continue reading Apple Announces Advancements to ResearchKit

An Apple patent application that could turn the Apple Watch into a fully fledged medical device was published by the U.S. Patent and Trademark Office on Thursday. The application, titled "Care event detection and alerts", envisions a hardware system with the ability to monitor the surrounding environment for events that would require assistance from medical ...continue reading Apple Watch Patent Turns Device into Urgent Care Alert System

  By Daniel Eran DilgerWednesday, January 13, 2016, 02:10 pm PT (05:10 pm ET) During last night's widely televised State of the Union address, California Representative Nancy Pelosi appeared on camera just in time to receive a notification on her Apple Watch and respond to it with a touch. More than a dozen Apple logos ...continue reading U.S. Representative Nancy Pelosi checks her Apple Watch on camera during State of the Union

Clueless Jeb Bush just discovered his 'Bat Phone' (Apple Watch) makes calls | Cult of Mac Jeb and his 'bat phone'. Photo: Des Moines Register Jeb Bush is a huge Apple Watch fan even though he knows how to use it about as much as he knows how to beat Donald Trump. The presidential hopeful ...continue reading Clueless Jeb Bush just discovered his ‘Bat Phone’ (Apple Watch) makes calls