Apple's new Clips app is like a simplified iMovie for viral videos

Apple's latest iOS app is designed to help iPhone and iPad users get social with videos—though it isn't a social network itself. The company's new Clips app lets you add filters, emoji, and animated text to short videos. Think of it like a mashup of Snapchat and iMovie.

The videos can be one clip or multiple clips. Apple says the new app will make it quick and easy to create multi-clip videos “without timelines, tracks or complicated editing tools.” Like other apps, you touch and hold a button to shoot live video or add photos, then you can add filters, speech bubbles, emoji and other items afterward. There are also stock music options, animated backgrounds, and text.

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