On its Apple Music Twitter account, Apple today announced a new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.
For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album, FREE 6LACK.
The new "Up Next" Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.
.@zanelowe and @6LACK will be on @latelateshow with @JKCorden tonight! Watch on @CBS at 12:37AM ET/PT. https://t.co/TrhFPh1sKI #UpNext pic.twitter.com/FZLE6MBM91
— Beats 1 (@Beats1) April 20, 2017
Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.
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