Apple Drops iPhone 7 (PRODUCT)RED Branding in China

Yesterday, Apple announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus, to go with its current (PRODUCT)RED line-up that Apple promotes as a way for customers to support HIV/AIDS charity (RED).

The red handset, which launches on Friday, is the first time Apple has included its flagship phone in the promotional line-up, but the PRODUCT(RED) iPhone branding does not apply across all regions.

Apple's Taiwan website


As noted by TechCrunch, internet users have spotted that the (PRODUCT)RED branding is missing on the regional China website, but all other details including launch date and time remain identical, indicating that Apple is promoting the red iPhone in the country simply as an additional colorway.

Apple's China website


Sex remains a controversial issue in China, where traditional values frequently clash with more liberal Western attitudes as the country's economic boom increasingly opens it to outside influence. In the past, AIDS and HIV have been characterized in China as a consequence of contact with the West, but recent legislation has been more progressive and a lot more successful in treating the AIDS/HIV problem in the country.

Despite the gradual change in attitudes, it's likely Apple took the decision to drop the (PRODUCT)RED affiliation in order to avoid possible tension with the Chinese government, following recent incidents in which the company has fallen foul of China's restrictive internet policies.

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Apple Drops iPhone 7 (PRODUCT)RED Branding in China - This Apple related article wrote by Tim Hardwick. To see its original version and more Apple related posts follow this link:
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